Work At Home Advertising – The Advertising Anatomy of an Ezine

What components go into the make up of a “Typical” Ezine?

I use the word “typical”, but there is probably no such thing.

Be that as it may, most ezines do share a commonality. And,

what is that? What I mean is the “advertising” footprint of an

ezine, regardless of how they situate them, is fairly similar.

Surprisingly, though, there is a lot of similarity in the format

as well.

So as not to run the risk of copyright infringement, the source

of much of my data is the Directory of Ezines. And, I'll say it

again. If your interested in tapping the income potential from

advertising in ezines, I would suggest a DOE membership

Here is the Directory of Ezines link again.

According to the DOE, an ezine my offer up to six types

of ads, and some are named for their location in the ezine.

Generally, a typical ezine that sell ads , has three

basic ad types. They are “Classified Ads”, “Sponsor Ads”,

and “Solo Ads”.

“Solo Ads” aren’t really part of the Ezine Advertising
Anatomy for the simple reason, they are a single ad

mailed separately to the ezine list. The objective of the

separate mailing is so the solo ad is the only thing the

ezine member sees in that email.

Because Solo ads can be much longer than sponsor or

classified ads, their can go for a much higher price.

Sponsor ads are broken down by location, and cost. {:>) These

are the “Top Sponsor Ad”, the “Middle Sponsor Ad”, and the

“Bottom Sponsor Ad”. Their location determines price.

The Top Sponsor Ad, is the most costly because it is located

at the area of the ezine that is most visible. The Middle Sponsor

ad is located, you guessed it, near or at the middle of the Ezine

Page. According to Charlie of DOE, it usually follows the

first article. Middle Sponsor ads sell for less than Top Sponsor

Ads. No fooling? Next we have the Bottom Sponsor Ad, which

is located where? At the bottom of the Ezine Page. Imagine

that. We must include that bottom sponsor ads are not located

with the classified ads, which are also near or at the bottom.

For this reason, they sell for a bit more than a classified ad,

but not as much as a middle sponsor ad. D'ja follow that?

The least costly of all the ads, and our third category, are the

“Classified Ads”. These, most likely, are grouped together,

near the bottom of the Ezine, but not necessarily. Some ezines

may chose to place classified ads on another page. A classified

ad my consist of 3 to 5 lines, around 60 characters in length.

OK, that's it for Ezine Advertising Anatomy. If your curious,

and have never seen an ezine. I suggest a search on the term

ezine or ezine ads.

OK, hope your found this informative. Till

tomorrow.