Ezine Advertising – The Language Spoken
Hi, Warren here again with some additional
information about Ezine Advertising. When
I say “The Language Spoken”, I am actually
referring to what are commonly referred to as
“Terms”.
Now these are not my terms, so what I am providing
are quotes from a document I was provided with
by Charlie Page, owner of Directory of Ezines.
The thoroughness of this information,
is the type of support you get from the DOE.
OK, here goes. Oh, by the way, there are so many
terms, I will do this over a few days. OK?
Terms:
Ad Co-op
A site that sells ad packages comprised
of ads from small ezines for a low price. These
co-ops often sell classified ads, and sometimes offer
sponsor or solo ads as well. The ezines are usually
bundled by subject or size of subscriber base.
Ad Tracker
A computer program that counts the number of times
people click on a special link you create with the program.
Some ad trackers can count the number of sales made
as well as clicks.
AdSense
Google's advertising program for website owners (which
Google calls publishers) AdSense ads are displayed on
your site by Google based on the keywords appearing on
your site. Google will pay you an undisclosed amount of
money every time someone clicks on one of the ads being
displayed on your site.
AdWords
Google's contextual advertising program for advertisers.
Advertisers can bid on certain keywords and Google will
display text ads on the search results page when people
use that keyword to search.
Advertorial
A special type of ad that looks and sounds like an
article, but is in fact an ad. Very few publishers will
allow advertorials.
Auto-responder
A computer program that allows email to be sent to a
list of subscribers on a scheduled basis. Email messages
can be written once, and then delivered to each person
who subscribes on a schedule you decide.
OK, folks, that gets us through the “A's”. Will continue
tomorrow with the “B's”.
Till then, stay cool
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