Work At Home Advertising Time Saving Tip Of The Day

Hi, Warren here with a brief post with  another Time Saving Tip of The Day.

Your going to hate this one, but Keep a Time Log.

You want to know where your time is going?  Keep a log.  You
don't have to over do it with volumes of information.  Just a
simple task or event name and a start and stop time.

You can  use a basic calc or spread sheet for this.  And, for
easy access, I suggest placing it right on the desktop of
your computer.

What is important for such  log is to record interruptions. 

Tomorrow, I will give you an example of how  I do this.

Till then stay "kuhl"...

Work At Home Advertising - Language Spoken continued....

Hello again. Here we are in the “E's and F's”
or our language spoken terms.  Please remember
that these terms are being taken from the
Directory of Ezines which were provided by the
owner Charlie Page in an email. It's not too
late to join me as a member. That starts by
taking a look  at what DOE has to offer. You
can do that by clicking on the image below.

Ebook

An electronic book, suitable for reading on a
computer monitor.  Some eBooks come in EXE
format and can only be viewed on a Windows
computer. The new standard is to create ebooks
in PDF format, which can be viewed by any computer,
or A pay per click term meaning the web address
(URL) you want people to see when they see
your ad.  In most cases it can be different
from the Target URL, which allows you to use an
ad tracker without people seeing the long ad tracker
link. (in most cases) printed.

Editor

A person who contributes content to an online
publication or webpage. Unlike a webmaster, an
editor is usually responsible for only certain
pages on a website and can generally only add
or edit contributions they make to the site.

Ezine

Electronic Magazine.  Much like an  offline
newsletter, ezines exist primarily to  deliver
information to their readers.  They support the
costs of publishing by selling advertising. Like
their offline counterparts, ezine publishers
usually don't write the articles they include in
their ezine, but rather use the articles of others
to create their ezine content.

Follow Up Series

A series of email messages delivered over time to
prospetive customers who  have reuested further
information.

FTP

Stands for File Transfer Protocol. A computer
program that allows transfer of files from your
personal computer to a web server. Using FTP is
the most common way to transfer web pages to a
web server when you create a website.

Forum

An online gathering of people with a common
interest. Forums are run using a forum script
(software) that allows the moerator to approve
messages to display as well as displaying
messages in subject order.

Till tomorrow, stay "kule"....

Work At Home Advertising - Language Spoken continued....

Hello again. Here we are in the “D's” or our language spoken
terms. Please remember that these terms are being taken
from the Directory of Ezines which were provided by the
owner Charlie Page in an email. If your serious about making
a go of your Work At Home Business, you want to give the DOE
a look over. You can that by clicking on the image below.

Below is a publication Charlie gives for visiting his site and  giving them
a  look see.

Display URL

A pay per click term meaning the web address (URL) you want
people to see when they see your ad. In most cases it can be
different from the Target URL, which allows you to use an ad
tracker without people seeing the long ad tracker link.

Directory

A categorized list of information. Yahoo is a directory where
Google is a search engine.

Double or Verified Opt-in

The process of having a subscriber confirm their desire to
receive your information by clicking on a confirmation
link sent to them via email. This second step ensures that
the person verifying their subscription made the original request.

Down line

A term that describes the group of people in an MLM who have
joined that program under a specific sponsor.

Download

The process of saving a file to your personal computer from a
website. On Windows PCs, it usually involves clicking a link
with the right mouse button. On a Mac it usually involves holding
down the shift key while clicking a link. In both cases, you then
choose where on your computer to store the file.

Work At Home Advertising Time Saving Tip Of The Day

How often have you heard the counsel, "Set Goals".  Well, there's a good
reason for this.  Setting Goals is an excellent way to manage, and yes
save time.

When you think about, a project plan is actually, a well structured
set of goals, all contributing to achieving a larger goal, like
building a bridge, or a blog.

When setting these goals, don't be too stingy with the
time allotments.  Try to be realistic. 

For example, I am producing six blogs.  So, I have
a goal to make one post to each one every day,
including saturday and sunday.  How to I acheive this
goal?

I write the posts for all of them, at one sitting, and than
post to each one every morning.  Do I always make my
goal?   No, but I  am getting better....

Work At Home Advertising - Language Spoken continued....

Today, we pick up where we loft with the terms beginning with "C". 

Copywriting

The Process of writing words for a web page, or other publish

mediums.

Co-Registration

This is where a company helps you build your mailing list by 

getting their visitors to register for your mailing list. Some 

companies do this for a living and you pay them by the subscriber.

CPA / CPS

CPA stands for Cost Per Action, and CPS stands for Cost Per 

Sale. This are actions where you as the promoter, only earn income 

when the specific action is taken, IE the “action” or “sale”. While 

CPA promotions can be an excellent to increase your income, for

just posting a few small ads, it is difficult to get started, as most 

CPA Networks require, that your web site or blog be established

with a large amount of traffic.

CPM

CPM means “cost per thousand”, which is a way of pricing ads

where the advertiser pays a fixed amount per thousand subscribers. 

CPM is used mostly in offline advertising, but DOE says it is an 

excellent way to compare costs between different advertising 

mediums.

CTR

CTR means “click through rate” which means the number of 

people who click on your “Pay Per Click” ad compared to the 

number of people who just view the ad. For example, if 1000 

people see your ad, and only 100 actually click the ad,

then your CTR is 10 percent.

OK, that covers the “C” items. We start with the "D's” tomorrow.

Till then stay cool.....

Ezine Advertising – The Language Spoken Continued.....

OK, yesterday we made our way with the terms

beginning with the letter “A”. Today we pick up with

the letter “B” and on.

Blogs

The term blog is derived from the term Weblog. Weblogs

originally got started as a way for website owners to

communicate with small groups of people. Today, blogs

have become much more as website owners sell products,

offer opinions, syndicate their content, and more using

blogging software and services.

CAN SPAM

A law enacted in 2004 to help curb the amount of

pornographic email and unsolicited commercial email

being sent.

Character Spacing

This refers to the number of letters and numbeers making

up one line of information.

Classified Ad

A small text ad, usually appearing in an ezine. Classified

ads aare generally three to five lines deep by 65

characters wide.

Content

This is a term that refers to the words on your website, but

has taken on a new meaning as syndication has become

more widespread.

Conversion Ratio

Generally taken to be the percentage of people who come

to your site and take the action your site asks them to take.

Example – If 2 out of every 100 new visitors buys something,

your conversion ratio for sales is 2%. This percentage is

important because it tells you if your site is causing people

to take the action you want them to take, be that subscribing

to something, like an ezine or making a purchase.

Think we will stop there in the “C”s. Don't want to overload you [:>)

Stay cool....

Ezine Advertising - The Language Spoken

Ezine Advertising – The Language Spoken

Hi, Warren here again with some additional

information about Ezine Advertising. When

I say “The Language Spoken”, I am actually

referring to what are commonly referred to as

“Terms”.

Now these are not my terms, so what I am providing

are quotes from a document I was provided with

by Charlie Page, owner of Directory of Ezines.

The thoroughness of this information,

is the type of support you get from the DOE.

OK, here goes. Oh, by the way, there are so many

terms, I will do this over a few days. OK?

Terms:

Ad Co-op

A site that sells ad packages comprised

of ads from small ezines for a low price. These

co-ops often sell classified ads, and sometimes offer

sponsor or solo ads as well. The ezines are usually

bundled by subject or size of subscriber base.

Ad Tracker

A computer program that counts the number of times

people click on a special link you create with the program.

Some ad trackers can count the number of sales made

as well as clicks.

AdSense

Google's advertising program for website owners (which

Google calls publishers) AdSense ads are displayed on

your site by Google based on the keywords appearing on

your site. Google will pay you an undisclosed amount of

money every time someone clicks on one of the ads being

displayed on your site.

AdWords

Google's contextual advertising program for advertisers.

Advertisers can bid on certain keywords and Google will

display text ads on the search results page when people

use that keyword to search.

Advertorial

A special type of ad that looks and sounds like an

article, but is in fact an ad. Very few publishers will

allow advertorials.

Auto-responder

A computer program that allows email to be sent to a

list of subscribers on a scheduled basis. Email messages

can be written once, and then delivered to each person

who subscribes on a schedule you decide.

OK, folks, that gets us through the “A's”. Will continue

tomorrow with the “B's”.

Till then, stay cool

Work At Home Advertising – The Advertising Anatomy of an Ezine

What components go into the make up of a “Typical” Ezine?

I use the word “typical”, but there is probably no such thing.

Be that as it may, most ezines do share a commonality. And,

what is that? What I mean is the “advertising” footprint of an

ezine, regardless of how they situate them, is fairly similar.

Surprisingly, though, there is a lot of similarity in the format

as well.

So as not to run the risk of copyright infringement, the source

of much of my data is the Directory of Ezines. And, I'll say it

again. If your interested in tapping the income potential from

advertising in ezines, I would suggest a DOE membership

Here is the Directory of Ezines link again.

According to the DOE, an ezine my offer up to six types

of ads, and some are named for their location in the ezine.

Generally, a typical ezine that sell ads , has three

basic ad types. They are “Classified Ads”, “Sponsor Ads”,

and “Solo Ads”.

“Solo Ads” aren’t really part of the Ezine Advertising
Anatomy for the simple reason, they are a single ad

mailed separately to the ezine list. The objective of the

separate mailing is so the solo ad is the only thing the

ezine member sees in that email.

Because Solo ads can be much longer than sponsor or

classified ads, their can go for a much higher price.

Sponsor ads are broken down by location, and cost. {:>) These

are the “Top Sponsor Ad”, the “Middle Sponsor Ad”, and the

“Bottom Sponsor Ad”. Their location determines price.

The Top Sponsor Ad, is the most costly because it is located

at the area of the ezine that is most visible. The Middle Sponsor

ad is located, you guessed it, near or at the middle of the Ezine

Page. According to Charlie of DOE, it usually follows the

first article. Middle Sponsor ads sell for less than Top Sponsor

Ads. No fooling? Next we have the Bottom Sponsor Ad, which

is located where? At the bottom of the Ezine Page. Imagine

that. We must include that bottom sponsor ads are not located

with the classified ads, which are also near or at the bottom.

For this reason, they sell for a bit more than a classified ad,

but not as much as a middle sponsor ad. D'ja follow that?

The least costly of all the ads, and our third category, are the

“Classified Ads”. These, most likely, are grouped together,

near the bottom of the Ezine, but not necessarily. Some ezines

may chose to place classified ads on another page. A classified

ad my consist of 3 to 5 lines, around 60 characters in length.

OK, that's it for Ezine Advertising Anatomy. If your curious,

and have never seen an ezine. I suggest a search on the term

ezine or ezine ads.

OK, hope your found this informative. Till

tomorrow.

Work At Home Advertising Time Saving Tip Of The Day

Be realistic and realize that there may not be enough time

to accomplish everything on your list. So, you want to give

priority to tasks that provide the greatest return for time spent.

The tasks that need to be at the top of the list are those

that must be done, and those which you can't delegate to

someone else. You will probably find that some tasks keep

slipping down the list. You might want to review the reason

for doing those task, and see if you can eliminate them.

Ezine Advertising for the Work At Home Business

“Ezine” is a term you will see repeatedly on the internet,

especially, in online business activity. This is the first in a series

of posts that will explore the subject of “Ezine Advertising”, and

its place in the Work At Home Business.

The term “Ezine” occurs when you jam two familiar words,

Electronic and Magazine, together. Of course the “E” stands

for electronic, and the last four letters “zine” are chopped

off the end of “Magazine”. That's a long way of saying that

an Ezine is an electronic magazine.

If you have ever read or perhaps subscribed to an ezine, than

you are, no doubt, aware that many of them carry

advertisements.

The number and variety of ezines on the internet, is at best

a dynamic figure, changing daily, or even hourly. One

estimate I have seen places the number of ezines at around

300,000, but some feel this may be an inflated figure, saying

the actual figure hovers around 10 to 11 thousand. *

* One thing that would certainly inflate the number is the

occurrence of ezines developed by “Membership” sites which 

offer the new members their own “Ezine” to send to their 

down-lines. These ezines are usually carbon copies,

but, if a membership site has 3,000 members, that's is

technially 3,000 ezines.

The idea behind ezines is to produce a periodical devoted

to a common interest. And, they can vary in application.

For example, you might find an ezine that deals with

antique automobiles. You might also find an ezine that

is only about “Model A Fords”.

The point is, that the variety and scope can vary along a broad

spectrum.

The subject of Ezine Advertising, cannot be covered adequately in

one short post. This is the first of a number of posts that will

drill down into the role of Ezine Advertising in Work At Home Business.

If you are anxious for more information on this subject, I would

suggest looking into the “Directory of Ezines”,

published by a guy named “Charlie Page”. I am a member, and

can't say enough about the value of such a membership, if you plan

to do any advertising in ezines. You can check DOE out by Clicking

on the Highlighted title above.

Until tomorrow,

Work At Home Advertising Time Saver - Tip Of The Day

Many of us multiple Calendars in our day to day business

activities. And, most of us use calendars in a variety of formats.

There on our computers, hand held devices, and the hard copy

calendar hanging on the wall.  

To save and manage our time and prevent the risk of missing 

some  key appointment, or finish some important business task ,

we should Synchronize All our Calendars.  This would apply to the 

calendar on your computer, electronic mobile devices and even 

the hard copy calendar hanging on your wall.

Thanks and keep an eye out  for additional time saving tips.

Work At Home Advertising - Tip Of The Day

This  is a new feature  for Work At Home Advertising called "Tip Of The 

Day".

These will be short tips for saving time in, not only your work at home

business, but even regular daily activities.

Create A Daily To Do List

• 
  
  List Items in the Sequence you plan to handle them.
• 
  
  Include an estimate of time need to accomplish.
• 
  
  Only check item off when it is completed.
• 
  
  Of course, carry all unfinished items to next days list.

An additional time saving tip of the day will be published tomorrow.

Wishing you the best.

The Revolving Credit Based Safelist

Yesterday, I said I wanted to post what I thought would be a much

better safelist. And, before all the safelist pundits out there start

poo pooing my idea, I just want to make clear that it does not

contain any features that are not doable from a programming 

viewpoint.

I am not an html programmer. Fact is, I am not any kind of a 

programmer.  But I did manage, for 20 plus years a financial

software group that developed and maintained financial systems,

run on mainframe boxes, that handled upwards of 5 to 6 billion 

accounting transactions. So, I am confident, what I am proposing 

can be done.

What I do not know, if it is systematically feasible in the internet 

environment.

I call this the “Revolving Credit Based Safelist”.

When a marketer joins this safelist, he is awarded 50,000 credits, 

or views, or whatever the term is.

However, to actually spend those credits, the marketer must meet

a certain spend criteria.

For example, Marketer A joins and is awarded a bank of 50,000 

credits.

To withdraw or spend those credits for views against his chosen 

website,he is required to view 200 emails for, say, 20 seconds each.

For each group of 200 email credits earned, he is allowed to spend 

1000 additional views from his account. Plus, he has just earned an 

additional 200 views to give him a total of 1,200 he can assign to the

website of their choice.

When the marketer has spent or used up his entire bank of 50,000 

views, he can purchase an additional 10, 20, 30, 40 or 50 thousand 

views.

There you have it, a win, win situation for everybody. Its a win for the 

safelistpromoters. Its a win for the safelist members, who get their 

sites reviewed, and its a win for each member who get a total of 

60,000 hits to their site(s).

The safelist promoters could also mix and match. For example,

the marketer could have the option of purchasing a solo ad for

the 1,200 credits.

I don't know about you, but, I would join a safelist like this in a heartbeat.

Oh, and by the way, this idea, as the result of this post, has become the 

copyrighted material of the Warren Robinson Company and

www.companyweb-ads.com. All rights reserved September 2010.

Ok, folks,thanks for listening. See you tomorrow.

Have Safelists Outlived their Usefulness?

There is a publication titled Safelist Tactics, by Jerry Iannucci, which is a 

thorough coverage of the history of safelists, and how some have evolved

to meet the demands of an every changing marketplace.

Since their introduction to free and paid marketing, safelists have had quite 

a ride.  When first introduced, they were effective marketing tools, allowing 

one to achieve some fairly good results. But, as Mr. Iannucci, points out, 

safelists have had quite a ride, almost went into marketing extinction.

Today, safelists can be broken into two broad categories, being

“Traditional  Safelists” and what have come to be known as “Credit 

Safelists”, or safelists  that require you to view another members website in 

order to earn more credits

Most safelists in either category usually have a “Free” version which allows

you to upgrade for a monthly fee or a one time cost.

To answer the question, have Safelists Outlived their Usefulness, really 

depends on what you hope to achieve with them. In Safelist Tactics,

Mr. Iannucci, offers a reasonable approach to using safelists to the greatest

advantage. 

Safelist Tactics is a free offer, but don't let that fool you. You can obtain your 

own  direct downloaded copy by clicking on the highlighted title.

My peeve with safelists, both free and credit based, is they are stingy, some 

only allowing members to send out ads, every three to seven days. I mean, 

what is that? 

What's wrong with everyday? And, credit based safelists, try to lure you in

with an offer of a starter volume of credits, usually around 500 to a 1,000 for

joining. My reaction to that is usually “Big Deal”.

Any seasoned marketer knows that 500 hits is almost nothing in today’s

market.  What they should be offering is 5,000 credits, and allow you to earn 

anywhere  from 100 to 500 for every time you view another members website.

So, to answer my own question, whether safelists have outlived their 

usefulness, my answer is probably not. But, I have a model for safelists that 

would, in my opinion, greatly increase their popularity among marketers.

But, you will have to come back tomorrow to get the answer. Just look for 

my  post, titled, “At last, The Revolving Credit Based Safelist”.

In the meantime, you should grab yourself a copy of Jerry Iannucci's 

“Safelist Tactics”.  It's Free and, and a must read for any marketer. You 

get an  instant download just by clicking the highlighted title.

Till Tomorrow and best in your marketing efforts.

Warren

Internet Advertising and the Work At Home Business.

Internet Advertising and the Work At Home Business.

Internet advertising is the practice of promoting your company on the Internet, usually, but not always, with a custom website design that is user-friendly, intuitive, and highly optimized. Internet advertising is a billion dollar industry, so it comes as no surprise to learn that a large number of ads on the internet are geared to sell advertising, usually, to new, small, work at home businesses.

This post explores such questions as, should work at home businesses use internet advertising?  What is the best approach a small business should take? How this blog plans to help small businesses come up with realistic advertising strategies.

Should Work At Home Businesses Use Internet Advertising?

Internet advertising is an effective, low cost and fast way for a business to reach their targeted audience. As such, it can be a great way for small, work at home businesses, to advertise their business, even if they don't have a website.

It's even been stated that Businesses that stop spending on advertising to save money are the same people that would stop the clock to save time.

If done right, internet advertising is a low cost, effective way to promote a product or service.

What is the Best Approach for the Work At Home Business?

Work At Home Business owners need to develop a simple ad campaign that delivers a consistent message or offer. Repetition is the key. To be effective, any business needs to advertise on Web sites that generate lots of unique hits. But, hits are not sales, or conversions, to coin a term used to describe online business sales. Suffice it to say, more is involved than just getting hits.

We, therefore, restate the model. For internet advertising to work, a small business needs to also develop strategies that will produce customers. The good news is the internet is jammed with vendors who claim to have the perfect strategy to help businesses get more conversions. The bad news is many of these strategies simply do not work.

How This Blog Can Help.

This blog will review and report on various marketing companies, strategies, and methods to provide tangible, highly implementable, facts on which small business owners can develop advertising decisions.

Thanks for dropping by.