Sunday, September 26, 2010

Ezine Advertising – The Language Spoken Continued.....

OK, yesterday we made our way with the terms
beginning with the letter “A”. Today we pick up with
the letter “B” and on.

Blogs

The term blog is derived from the term Weblog. Weblogs
originally got started as a way for website owners to
communicate with small groups of people. Today, blogs
have become much more as website owners sell products,
offer opinions, syndicate their content, and more using
blogging software and services.

CAN SPAM

A law enacted in 2004 to help curb the amount of
pornographic email and unsolicited commercial email
being sent.

Character Spacing

This refers to the number of letters and numbeers making
up one line of information.

Classified Ad

A small text ad, usually appearing in an ezine. Classified
ads aare generally three to five lines deep by 65
characters wide.

Content

This is a term that refers to the words on your website, but
has taken on a new meaning as syndication has become
more widespread.

Conversion Ratio

Generally taken to be the percentage of people who come
to your site and take the action your site asks them to take.
Example – If 2 out of every 100 new visitors buys something,
your conversion ratio for sales is 2%. This percentage is
important because it tells you if your site is causing people
to take the action you want them to take, be that subscribing
to something, like an ezine or making a purchase.

Think we will stop there in the “C”s. Don't want to overload you [:>)
Stay cool....

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