Good morning. Getting close to the end of the terms list.
Starting the "T's".
Target Marketing
The process of selling goods and services to a group of people
who have a common interest. This term is identical to niche
marketing.
Testing Ads
The process of running one ad multiple times in the same ezine
and changing one element of the ad (such as the headline) each
time. The goal of testing is to discover which combination of ad
elements (headline, body copy, call to action) work best with
each other.
Testing can also mean running the same ad in different ezines to
see how it performs in front of different audiences.
Tracking Ads
The process of putting a tracking link in your ad. A tracking
link is one that, when clicked on, will record the click and
redirect the reader to the site you want them to see.
Target URL
(Also called a destination URL) A pay per click term meaning
the website where people will go when they click on your ad.
OK, that it for today, ad believe it or not, we wrap this up tomorrow.
Yeah.....
Take care.
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