Today, we pick up where we loft with the terms beginning with "C".
Copywriting
The Process of writing words for a web page, or other publish
mediums.
Co-Registration
This is where a company helps you build your mailing list by
getting their visitors to register for your mailing list. Some
companies do this for a living and you pay them by the subscriber.
CPA / CPS
CPA stands for Cost Per Action, and CPS stands for Cost Per
Sale. This are actions where you as the promoter, only earn income
when the specific action is taken, IE the “action” or “sale”. While
CPA promotions can be an excellent to increase your income, for
just posting a few small ads, it is difficult to get started, as most
CPA Networks require, that your web site or blog be established
with a large amount of traffic.
CPM
CPM means “cost per thousand”, which is a way of pricing ads
where the advertiser pays a fixed amount per thousand subscribers.
CPM is used mostly in offline advertising, but DOE says it is an
excellent way to compare costs between different advertising
mediums.
CTR
CTR means “click through rate” which means the number of
people who click on your “Pay Per Click” ad compared to the
number of people who just view the ad. For example, if 1000
people see your ad, and only 100 actually click the ad,
then your CTR is 10 percent.
OK, that covers the “C” items. We start with the "D's” tomorrow.
Till then stay cool.....
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