There is a publication titled Safelist Tactics, by Jerry Iannucci, which is a
thorough coverage of the history of safelists, and how some have evolved
to meet the demands of an every changing marketplace.
Since their introduction to free and paid marketing, safelists have had quite
a ride. When first introduced, they were effective marketing tools, allowing
one to achieve some fairly good results. But, as Mr. Iannucci, points out,
safelists have had quite a ride, almost went into marketing extinction.
Today, safelists can be broken into two broad categories, being
“Traditional Safelists” and what have come to be known as “Credit
Safelists”, or safelists that require you to view another members website in
order to earn more credits
Most safelists in either category usually have a “Free” version which allows
you to upgrade for a monthly fee or a one time cost.
To answer the question, have Safelists Outlived their Usefulness, really
depends on what you hope to achieve with them. In Safelist Tactics,
Mr. Iannucci, offers a reasonable approach to using safelists to the greatest
advantage.
Safelist Tactics is a free offer, but don't let that fool you. You can obtain your
own direct downloaded copy by clicking on the highlighted title.
My peeve with safelists, both free and credit based, is they are stingy, some
only allowing members to send out ads, every three to seven days. I mean,
what is that?
What's wrong with everyday? And, credit based safelists, try to lure you in
with an offer of a starter volume of credits, usually around 500 to a 1,000 for
joining. My reaction to that is usually “Big Deal”.
Any seasoned marketer knows that 500 hits is almost nothing in today’s
market. What they should be offering is 5,000 credits, and allow you to earn
anywhere from 100 to 500 for every time you view another members website.
So, to answer my own question, whether safelists have outlived their
usefulness, my answer is probably not. But, I have a model for safelists that
would, in my opinion, greatly increase their popularity among marketers.
But, you will have to come back tomorrow to get the answer. Just look for
my post, titled, “At last, The Revolving Credit Based Safelist”.
In the meantime, you should grab yourself a copy of Jerry Iannucci's
“Safelist Tactics”. It's Free and, and a must read for any marketer. You
get an instant download just by clicking the highlighted title.
Till Tomorrow and best in your marketing efforts.
Warren
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